Tag Archives: integration

SOBCon Presentation: Integrating Social Media into the Larger Mix

May 4, 2009 – 12:20 am

The SOBCON presentation “Integrating Social Media into the Larger Mix” that I gave on Saturday sparked quite a discussion at the event as well as on Twitter. Here is a brief narrative version to accompany the deck, which is also embedded in this post.
Integrating Social Media – SobCon 09 Presentation
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Integrated [...]

By Geoff Livingston | Posted in Internet Marketing, communications, social media | Also tagged , , , , , , | Comments (10)

There Is No Social Media Department

April 10, 2009 – 8:01 am

When a new competency is embraced by a larger entity, it is the nature of a corporate organization to turn that group into a department. In fact, most PR and advertising agencies actively seek to build or acquire a social media department to meet the growing demand for conversational services (Silo image by eirikref).
The [...]

By Geoff Livingston | Posted in Internet Marketing | Also tagged , , | Comments (29)

Integrating Social Media Into the Mix

February 25, 2009 – 8:46 am

Any social media strategy worth its salt is a nod to Aristotle’s Metaphysics: “The whole is greater than the sum of its parts.” By shunning silos, social media can (and should) be integrated with traditional media, email, direct and mobile marketing efforts.

Think about it (Image: Light Chaos by Kevin Dooley). Customers, donors or [...]

By Geoff Livingston | Posted in Branding, Internet Marketing, social media | Also tagged , , , , | Comments (8)