Tag Archives: influencer relations

Four Social Media Primers

Yesterday, I gave another one of my half day workshops on social media to my third PRSA chapter, the National Capitol Chapter (priors were San Antonio and Ft. Worth). Perhaps this one was a little sweeter because it was DC. Thanks to Heathere Keenan and Phil Rabin for having me.
Anyway, I committed to putting [...]

Why You Must Show Up and Shake Hands (like Cirque du Soleil)

“Influencer relations” demands active networking beyond Twitter and Facebook.  Attention spans are thinning, so brand ambassadors (you) have to show up, shake hands and speak well.  Be present. Not just online, but out there in the real world.

Basic Networking: Media Events and Tours
Every quarter, one of our clients exhibits at a large media event for [...]