Tag Archives: image

Open Letter to PR Exec X

September 14, 2009 – 8:07 am

Dear X:
People say we’re the same, an ironic statement given how often we disagree. Our polarized views on communication leave me wondering if organizations will ever be able to understand their stakeholders, and develop true relationships with them.
It seems we both want the same thing: Better outcomes, just our methods are so different. [...]

By Geoff Livingston | Posted in PR | Also tagged , , , , | Comments (44)

Brandjacking

January 7, 2009 – 12:05 am

Cam Beck “Brandjacks” Joseph Jaffe’s Personality
It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now individuals [...]

By Geoff Livingston | Posted in Branding, Internet Marketing | Also tagged , , , , , , , , , , , , , , , | Comments (6)