Tag Archives: hospitals

Are Hospitals Tilting at Windmills Searching for Social Media ROI?

February 18, 2010 – 6:30 am

By Jenn Riggle
How do hospitals measure their social media return ROI? Or are they tilting at windmills and trying to fight an imaginary foe like Don Quixote. Too often, we find ourselves counting the number of Facebook fans or Twitter followers or the number of people who viewed YouTube videos, trying to justify engagement in [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , , , | Comments (16)

Is Social Media the “Road to Nowhere” for Hospitals?

January 28, 2010 – 8:00 am

By Jenn Riggle
It can be if you don’t know where you’re going.
And according to new research from Greystone.Net, this seems to be the case — only 1 in 3 hospitals have a social media plan.
I’m not quite convinced of the accuracy of this research, which reports that 9 in 10 hospitals/health systems are currently using [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , , | Comments (36)

Hospitals are Singing and Dancing: Should We Hold the Applause?

December 3, 2009 – 7:56 am

by Jenn Riggle 
The singing and dancing craze made popular through TV shows like “Glee” and “Dancing With the Stars” is starting to infect our nation’s hospitals, or at least Portland, Oregon’s Providence St. Vincent Medical Center.
Is this worthy of applause? My answer is an emphatic “yes.”
Hospitals are known for being conservative organizations. Yet, with the [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , , | Comments (9)

HIPAA: The 800-Pound Gorilla

November 19, 2009 – 8:00 am

by Jenn Riggle
Let’s just acknowledge the 800-pound gorilla in the room. Social media gives legal departments heartburn. While this is a problem for all industries, it’s an even bigger issue for health care because of a little something called the Health Insurance Portability and Accountability Act, more commonly known as HIPAA.
The irony is that HIPAA [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , , , , | Comments (17)

Why Hospitals Need to Retweet

October 29, 2009 – 8:00 am

by Jenn Riggle
I read a great article by Brian Solis this week about the science of retweets. The article got me thinking about why hospitals don’t use the Twitter retweet function more often.
According to Ed Bennett’s most recent list of hospitals engaging in social media, 297 U.S. hospitals have established Twitter accounts. Yet when you [...]

By Jenn Riggle | Posted in Social Networks, social media | Also tagged , , , , , | Comments (27)

This Halloween, Try On a New Personality

October 15, 2009 – 8:58 am

by Jenn Riggle
At this time of year, children across America are trying on costumes and making the all important decision – Who do they want to be for Halloween. Come to think of it, it’s also a good time for hospital communications departments to step out of their comfort zones and  decide what sort of [...]

By Jenn Riggle | Posted in Internet Marketing | Also tagged , , , , , | Comments (2)

Hospitals Need to Friend Their Employees

October 1, 2009 – 8:11 am

 

By Jenn Riggle

As organizations adopt social media and create corporate pages on Facebook, they have to take a closer look at themselves and decide who their friends really are.
This is especially true in the health care industry.
When you look at hospital Facebook pages, it’s surprising how many hospitals have only a handful of fans. Yet, [...]

By Jenn Riggle | Posted in Livingston Communications, communications, social media | Also tagged , , , , , | Comments (13)