Tag Archives: groundswell

Getting Social Media Approved By Your Boss

February 11, 2009 – 5:45 pm

Our final Georgetown U. Social Media for Social Good class post on the Groundswell deals specifically with Chapter 11, which discusses strategies on how to get social media improved inside the organization. Before I begin, a very special thanks to Charlene Li, who guest lectured last night via Skype (full photo set here).
Rather than [...]

By Geoff Livingston | Posted in Georgetown University: Social Media for Social Good, Social Networks, social media | Also tagged , , , , , , , , , , , | Comments (37)

The Number One Lesson from Groundswell: Relationships, Not Technologies

February 6, 2009 – 11:03 am

Our class next week will be on the first half of Groundswell, chapters 1-6. The most important aspect of Groundswell is the home run statement, “concentrate on the relationships, not the technologies.”
By far, this is the greatest barrier to adoption — and more importantly, successful deployment of social media — after the control [...]

By Geoff Livingston | Posted in Georgetown University: Social Media for Social Good | Also tagged , , , , , | Comments (2)