Tag Archives: greenwashing

Conscious Capitalism/CSR Creates True Fans

November 20, 2009 – 12:05 am

The really old school capitalists like to say that the only business of business is to provide a return to shareholders. Long before the concept of “stakeholders” came into being, business was conducted, customers and suppliers were treated fairly or not, and it all somehow moved along. Now, companies need to do better. The concept [...]

By Michael Whitlow | Posted in Branding, Case Study, Internet Marketing, Social Networks, social cause, social media | Also tagged , , , , | Comments (9)

Traitor Joe Takes Aim at Beloved Brand

July 8, 2009 – 11:23 pm

We hinted in the Mashable article about Greenpeace’s next targeted corporate campaign to end greenwashing. Little did most folks know it was the hipster’s beloved Trader Joe’s. Dubbed Traitor Joe, the Greenpeace campaign has garnered some serious momentum around the blogosphere.
At the same time, the campaign has not made a big impact [...]

By Geoff Livingston | Posted in green, social cause | Also tagged , , , , | Comments (6)

Treehuggers vs. Suits

May 28, 2009 – 12:18 am

One of the biggest barriers to success can be traditional political positioning, the legacy of past representations and stances. Organizations can be encumbered with their prior actions, permanently creating a legacy that will always be part of the fabric of their brand reputation. And rebellious types can permanently alienate the establishment. There is no [...]

By Geoff Livingston | Posted in Friends of Live Earth, green, social cause | Also tagged , , , , , | Comments (3)