Tag Archives: Greenpeace

Traitor Joe Takes Aim at Beloved Brand

July 8, 2009 – 11:23 pm

We hinted in the Mashable article about Greenpeace’s next targeted corporate campaign to end greenwashing. Little did most folks know it was the hipster’s beloved Trader Joe’s. Dubbed Traitor Joe, the Greenpeace campaign has garnered some serious momentum around the blogosphere.
At the same time, the campaign has not made a big impact [...]

By Geoff Livingston | Posted in green, social cause | Also tagged , , , , | Comments (6)

Five (+ One) Green Initiatives on Mashable

June 24, 2009 – 9:48 am

Last week, Mashable highlighted 75 Twitterers talking green online, but they’re not the only ones. Now with the increasingly widespread proliferation of social media in the corporate world, nonprofits and companies are getting into the mix, too. So I teamed with Mashable to write up five organizations – the United Nations, Dell, Greenpeace, the [...]

By Geoff Livingston | Posted in green, social cause, social media | Also tagged , , , , , , , , , | Comments (3)