March 19, 2010 – 12:54 am
So, in the latest turn of events in the pell-mell race to “sustainable” and “green” and “post-consumer” products, we hear from researchers that green people are mean people? C’mon!? The Guardian pulls this one out from the journal Psychological Science, quoting psychologists Nina Mazar and Chen-Bo-Zhong, who say that those who wear their green consumerism on their [...]
September 15, 2009 – 9:45 am
Cross-posted on my personal blog, GeoffLivingston.com.
As part of the social media team at Live Earth, I am thrilled to announce the “Love, the Climate” campaign launching today, and continuing through Friday, the 25th (landing page coming later this week). Before the Climate Bill goes to the Senate floor, Live Earth is calling upon Americans to [...]
Last week, Mashable highlighted 75 Twitterers talking green online, but they’re not the only ones. Now with the increasingly widespread proliferation of social media in the corporate world, nonprofits and companies are getting into the mix, too. So I teamed with Mashable to write up five organizations – the United Nations, Dell, Greenpeace, the [...]
By Geoff Livingston
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Posted in green, social cause, social media
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Also tagged #findthegood, Dell, ecological, EDF, environment, gm, Greenpeace, mashable, the Environmental Defense Fund, the United Nations
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The United Nations Environment Programme has engaged in a really cool Twitter campaign. For every follower @UNEPandYou gets by midnight on June 5 — World Environment Day — the Programme will plant a tree, with a cap of 100,000 trees.
The Twitter effort seeks to raise awareness of the World Environment Day initiative by [...]
One of the biggest barriers to success can be traditional political positioning, the legacy of past representations and stances. Organizations can be encumbered with their prior actions, permanently creating a legacy that will always be part of the fabric of their brand reputation. And rebellious types can permanently alienate the establishment. There is no [...]
Now that almost everyone across the political spectrum agrees that we are facing an ecological crisis, the main challenge of the green movement seems to be getting people to actually change behaviors. But this challenge is greater than it seems. It involves changing lifestyles that have become central to our culture for the past 100 [...]
By Geoff Livingston
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Posted in Friends of Live Earth, green, social cause
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Also tagged Apple, diffusion, Ecogeek, ecology, environment, everett rogers, marketing, smart home, steve jobs, WIRED
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August 22, 2008 – 1:29 am
“Our mission is to break the world’s oil addiction.”
Compliments of September’s Wired cover story, I learned of Shai Agassi’s phenomenal start-up Better Place. An admirable mission as Green is my number one current cause. And social causes have rapidly become critical professional matters for those of us writing on the Buzz Bin.
Shai (see his [...]
By Geoff Livingston
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Posted in Geoff, Livingston Communications, social cause, social media
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Also tagged Beth Kanter, Better Place, Ecogeek, Electric Car, La Marguerite, Shai Agassi, social cause, WIRED
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Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices: