Tag Archives: grassroots

Ducati Streetfighter: The Social Media Campaign That Never Was

November 18, 2008 – 12:10 am

Ducati recently launched its new Streetfighter motorcycle with a reveal video and at the EICMA conference. Both events have been captured on YouTube, but for several reasons this online launch marks another corporate social media failure.

Yay. YouTube, but is that really social? Consider the lack of discussion on Twitter. How about blog posts? [...]

By Geoff Livingston | Posted in Geoff, Internet Marketing, PR, social media | Also tagged , , , , , | Comments (8)

Blue Astroturf

October 6, 2008 – 1:22 am

Yes, we all hate these ethical transgressions.  Social media is supposed to be a game changer, a creator of forthright relational discussions between two parties, not another communications tool set to manipulate people with.. Yet, unethical communicators from all sides of the aisle can’t seem to help themselves, as demonstrated by one Democratic state [...]

By Geoff Livingston | Posted in Geoff, Internet Marketing | Also tagged , , , , | Comments (10)