Tag Archives: Facebook

Social Media May Be The Media Darling, But E-mail Is Here To Stay

By Jenn Riggle
We’re seeing the U.S. Postal Service reeling from the impact of social media. Whether it’s the popularity of online bill payments or the movement away from letter writing, “snail mail” just isn’t what it used to be – especially if it means the end of Saturday mail deliveries.
You have to wonder whether we’re [...]

Seven Ways Hospitals Can Address Facebook Criticism

By Jenn Riggle

Honesty may be the best policy – but sometimes it can hurt.
While social media allows organizations to engage in honest conversations with their customers, it can also provide a forum for angry customers to voice their concerns. How you respond to these comments says a lot about you and your organization.
Online comments don’t [...]

Is Trust In Twitter Misplaced?

Now that Twitter hype is starting to cool off a bit, marketers need to take the time to evaluate the real value of this social network. First of all, Twitter offers a great place to talk with technologists, marketers, journalists, select stars and cause-activists. However, it’s not that great of a social network [...]

Sitting on the Fence: Twitter or Facebook

By Jenn Riggle
I have a confession to make – I’m not a huge Facebook fan.
Now don’t get me wrong, I have lots of friends who love Facebook. They’re always telling me how it’s changed their lives, making it easier to keep up with high school and college friends. By the same token, organizations have done [...]

Are Hospitals Tilting at Windmills Searching for Social Media ROI?

By Jenn Riggle
How do hospitals measure their social media return ROI? Or are they tilting at windmills and trying to fight an imaginary foe like Don Quixote. Too often, we find ourselves counting the number of Facebook fans or Twitter followers or the number of people who viewed YouTube videos, trying to justify engagement in [...]

Google’s Great Buzz Gamble

In 1944, the ABC — comprised of the remnants of the NBC blue network — launched to compete with NBC (Red) and CBS. Last week marked the very loud and controversial launch of Buzz to more than 175 million Gmail users. After almost a week to digest the launch, I’m starting to think Buzz [...]

The End of Social Media Fiefdoms?

By Jenn Riggle
Like the Fall of the Berlin Wall in 1989, we’re seeing the barriers between the different social media platforms begin to topple. I guess this isn’t surprising, as we see social media become more and more a part of our every day lives.
The good news is that this makes it easier to maintain [...]

Is Social Media the “Road to Nowhere” for Hospitals?

By Jenn Riggle
It can be if you don’t know where you’re going.
And according to new research from Greystone.Net, this seems to be the case — only 1 in 3 hospitals have a social media plan.
I’m not quite convinced of the accuracy of this research, which reports that 9 in 10 hospitals/health systems are currently using [...]

Is Santa Real? Searching for Santa in Social Media

by Jenn Riggle
Christmas is right around the corner and once again, my nine-year old is asking me the age-old question: “Is Santa Claus real?”
I’ve told her that like every good manager, Santa delegates some of his jobs so he can focus on preparing for Christmas. She understands that the Santa at the shopping mall isn’t [...]

Are You My Mother? And Social Networks

by: Wyatt Wood
Real life relationships are complex enough, add the digital medium with a sprinkle of ego and the relationship points become more complicated. In a social network defining relationships beyond friendship is a tough problem to solve.

In the story “Are You My Mother?” by P. D. Eastman, the baby bird explores the world looking [...]