Tag Archives: facebook causes

People Instead of Programs

May 31, 2009 – 8:13 pm

Facebook Causes is oft criticized for its ability to build causes with tens of thousands of followers yet relatively few donations. But is it really the fault of the program, or the tendency for organizations deploying Causes (as well as a wide variety of social media tools across the Internet)? Isn’t the problem that we’re [...]

By Geoff Livingston | Posted in PR, Social Networks, social cause, social media | Also tagged , , , , | Comments (10)

Foundational Support on Facebook Causes

July 29, 2008 – 9:21 am

As if direct mail and email campaigns aren’t complex enough, the temptation of social networks sends cause marketers hurtling into No Fundraisers Land. As you might have read in Geoff’s Friday post, we returned from the 2008 Bridge Conference with minds reeling.
Geoff’s recap and the subsequent comment thread touched on flawed Facebook attributes and a [...]

By Qui Diaz | Posted in Branding, Internet Marketing, Social Networks | Also tagged , | Comments (2)