Tag Archives: errors

Open Letter to PR Exec X

September 14, 2009 – 8:07 am

Dear X:
People say we’re the same, an ironic statement given how often we disagree. Our polarized views on communication leave me wondering if organizations will ever be able to understand their stakeholders, and develop true relationships with them.
It seems we both want the same thing: Better outcomes, just our methods are so different. [...]

By Geoff Livingston | Posted in PR | Also tagged , , , , | Comments (44)

Reputation Management Means Embracing Your Errors

April 23, 2009 – 10:46 am

Lindsay Lohan’s eHarmony Profile from Lindsay Lohan
Issues happen. Mistakes are made.  Reputations become tarnished.  This is the way of the world, particularly when an error occurs after a company brand achieves leadership or a human being becomes famous. Sometimes gaffes or human nature takes precedence, and depending on how a company or person handles it, [...]

By Geoff Livingston | Posted in Branding, PR, social media | Also tagged , , , , , , , | Comments (5)