Tag Archives: environment

Five (+ One) Green Initiatives on Mashable

June 24, 2009 – 9:48 am

Last week, Mashable highlighted 75 Twitterers talking green online, but they’re not the only ones. Now with the increasingly widespread proliferation of social media in the corporate world, nonprofits and companies are getting into the mix, too. So I teamed with Mashable to write up five organizations – the United Nations, Dell, Greenpeace, the [...]

By Geoff Livingston | Posted in green, social cause, social media | Also tagged , , , , , , , , , | Comments (3)

Treehuggers vs. Suits

May 28, 2009 – 12:18 am

One of the biggest barriers to success can be traditional political positioning, the legacy of past representations and stances. Organizations can be encumbered with their prior actions, permanently creating a legacy that will always be part of the fabric of their brand reputation. And rebellious types can permanently alienate the establishment. There is no [...]

By Geoff Livingston | Posted in Friends of Live Earth, green, social cause | Also tagged , , , , , | Comments (3)

Green + WIRED = Sexy

May 17, 2009 – 7:00 pm

Now that almost everyone across the political spectrum agrees that we are facing an ecological crisis, the main challenge of the green movement seems to be getting people to actually change behaviors. But this challenge is greater than it seems. It involves changing lifestyles that have become central to our culture for the past 100 [...]

By Geoff Livingston | Posted in Friends of Live Earth, green, social cause | Also tagged , , , , , , , , , | Comments (8)