Musings and analysis on marketing, buzz and communications.
By Jenn Riggle
As organizations adopt social media and create corporate pages on Facebook, they have to take a closer look at themselves and decide who their friends really are.
This is especially true in the health care industry.
When you look at hospital Facebook pages, it’s surprising how many hospitals have only a handful of fans. Yet, [...]
It doesn’t really matter where you are these days, the downturn in the economy is dominating conversations all over the place. And instead of everyone assessing the somber economic situation calmly, the talk among people often feeds upon itself, leading to even more panic.
While everyone understands that businesses need to remain viable in order to [...]
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