Musings and analysis on marketing, buzz and communications.
by Geoff Livingston
Joan of Arc by D.B. King
Since the holiday shopping crush has begun in earnest, perhaps we can acknowledge one of the great undercurrents of our time, the rise of the female economy. To quote Harvard Business Review, “Women now drive the world economy.” This reality will become even more obvious as we [...]
There’s much crying about the fall of the major metropolitan newspaper, a process hastened by the severe economic recession. There are many reasons cited, from the rise of new media to poor change management. Yet one can see a similar pattern in recent history, when another mass market product — the department store — also [...]
by Valeria Maltoni (cross posted at Conversation Agent) and Geoff Livingston
Yup. Times are tough! Whether it’s yourself, a friend or family member, everyone knows someone who has been affected by the economic situation. Jobs are less secure and hard to find, every sector has been hit, the news is bloody awful from week to week, [...]
It doesn’t really matter where you are these days, the downturn in the economy is dominating conversations all over the place. And instead of everyone assessing the somber economic situation calmly, the talk among people often feeds upon itself, leading to even more panic.
While everyone understands that businesses need to remain viable in order to [...]
Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices: