Tag Archives: doc searls

Social Media Communicators Don’t Read Cluetrain

“There’s no market for messages”
One thing has become readily apparent to me: Most social media communicators, “personal brands” (snort) and social media experts have neglected to read the Cluetrain Manifesto. Whether you agree with the principles in this book or not, in my mind it should be mandatory reading for anyone who conducts business [...]