Tag Archives: Curves

Can Marketers Serve the Female Economy?

November 30, 2009 – 8:02 am

by Geoff Livingston

Joan of Arc by D.B. King
Since the holiday shopping crush has begun in earnest, perhaps we can acknowledge one of the great undercurrents of our time, the rise of the female economy. To quote Harvard Business Review, “Women now drive the world economy.” This reality will become even more obvious as we [...]

By Geoff Livingston | Posted in Internet Marketing, PR, communications, market research | Also tagged , , , , , | Comments (10)