Tag Archives: crowdsource

Fragmented Branding – The 21st Century Reality

February 8, 2010 – 4:05 am

by Geoff Livingston
We live in a world where anyone can hijack a brand and put it on the Internet with their own views, positive or negative (image by Brent Nelson). Brand control no longer exists, in large part because of widespread fragmentation of traditional and citizen-created media. The resulting brand distortion creates [...]

By Geoff Livingston | Posted in Branding, Case Study, Internet Marketing, communications, social cause, social media | Also tagged , , , , , , , | Comments (16)

Should We Trust the Crowd?

November 16, 2009 – 7:48 am

Overexposed crowd image by Victoria Peckham
by Geoff Livingston
One of the strangest aspects of newfound freedom is the want to run riot over everything. You can see this with attitudes towards free content, popular theories, unconference and crowdsourced conference content, and general crowd-sourcing initiatives. In reality, these initiatives bring great creativity to bear (many outweigh [...]

By Geoff Livingston | Posted in Internet Marketing | Also tagged , , , , | Comments (3)

Moving from Siloes to Hives

April 6, 2009 – 12:01 am

Following on to our previous post on “The Cultural Challenge to Integration” this post examines how social media tools challenge siloed organizations to move towards hived architectures. I agree with a commenter’s assessment that social media needs to map towards the current culture in an evolutionary fashion as opposed to demanding sudden and [...]

By Geoff Livingston | Posted in social media | Also tagged , , , , , , , , , | Comments (18)

Leveraging Idea Markets While Avoiding Echo Chambers

January 19, 2009 – 12:02 am

Some of the greatest potential of social media lies in its ability to facilitate collaboration (Image: Japanese Light Bulb by emburke07). This ability to leverage multiple minds towards a greater, better solution — the harnessing of our collective intelligence — holds much hope for communities, businesses, nations and even the world alike (see the [...]

By Geoff Livingston | Posted in Georgetown University: Social Media for Social Good, Internet Marketing, Social Networks, social media | Also tagged , , , , , , , , , , | Comments (14)