Musings and analysis on marketing, buzz and communications.
By Mike Mulvihill
Ten days. In today’s social media fueled world, a crisis can begin – and even end – in hours, if not minutes. Ten days. That’s how long it took Toyota to announce a fix to the rapid acceleration (faulty gas pedal) problem that prompted a recall of 4.2 million cars worldwide and 2.3 [...]
Crisis Communications on the Social Web
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The reality of business is that crisis happens. Whether it’s cyanide in your medicine, your inability to get airplanes off the ground, or a financial implosion, companies inevitably face difficult, even life threatening situations. Those situations demand crisis management and [...]
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