Tag Archives: Copyblogger

Nice Guys Finish Last Online

Copyblogger Brian Clark Presents at SOBCon
One of the more controversial sessions at SOBCon was the nice guys finish last [online] conversation, inspired by Brian Clark’s discussion of classic positioning theory. The point: It’s better to be hated and known for a strong minority opinion than to be liked. One gets you discussed, read and [...]

Seth Godin’s Meatball Sundae

We know there is lots of interest in social media right now from businesses. But there’s also significant hesitation due to lack of case studies and measurement, as well as a general fear of change. Enter Seth Godin’s Meatball Sundae, his latest book focused on the “New Marketing,” set for a December 27th [...]