by Geoff Livingston
It doesn’t matter what the property is (image by junkerjane). From Twitter and email to document and blog post titles, your ability to write great headlines (or 140 character writing) matters more than ever. Great headlines drive traffic and interest.
Attention spans have shrunk, and if you can’t interest someone right off the bat [...]
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Categories
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Recent Comments
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Recent Posts
- Productive Crowdsourcing Requires Community Management
- Can Social Media Help Blunt “Mean” Greens Influence?
- Social Media May Be The Media Darling, But E-mail Is Here To Stay
- PR has Social Media “Buffet” Problem
- SxSW Vibe: Enough Social, What’s Next?
- Seven Ways Hospitals Can Address Facebook Criticism
- Is Trust In Twitter Misplaced?
- The Trust Veneer Problem in Social Media
- Singing the Praises of the Twitter Hashtag
- You Can’t Run From Problems
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The Case for Community Managers:
Idiots and Gossip (Plus Other Tales from the Sociometer):
Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence: