Tag Archives: conversation

The Conversation about the Conversation

by Geoff Livingston
Maybe it’s because I was gone for two months on a sabbatical, but returning to my reader has been a disappointment. Let me be more specific. In particular the social media, PR and marketing blog posts about PR, social media, marketing and, yes, the general “conversation,” read like a time warp back [...]

Whatever Happened to Folk Media?

Folk–adjective (dictionary.com)
6. of or originating among the common people: folk beliefs; a folk hero.
7. having unknown origins and reflecting the traditional forms of a society: folk culture; folk art.

These days anything online can have the word social affixed to it. The marketing trend to dub everything “social” demeans the word, turning it [...]

What Happened to the Collegial Marketing Blogosphere?

What’s happened to the marketing blogosphere?  Our conversations in posts and on Twitter used to be so dynamic.   Our corner of the blogosphere used to be a nice place to be, a collegial debate on the future media and communications. When we had spats, we made up.
Now it’s just downright snitty. The confluence of many [...]

Conversation Starters: A Modern View of Messaging

Corporate messaging has been under fire for a long time from many a PR 2.0/social media/web 2.0 pundit, including me. I’ve been a loud defender of the Cluetrain principle that there’s no market for messages. But while I still feel that one dimensional messaging from a traditional corporate communications standpoint fails utterly on [...]