Tag Archives: christopher locke

Let Them Be Heard

January 25, 2009 – 4:56 pm

Our “Social Media for Social Good” class this week is on the two-way communications paradigm that is at the heart of social media. There’s no greater way to bring that discussion to bear than the Cluetrain Manifesto. This epic book captures social media’s essence in a bottle, and is often passed over by communicators, and [...]

By Geoff Livingston | Posted in Georgetown University: Social Media for Social Good, Internet Marketing | Also tagged , , , , , , , , , , | Comments (8)

Social Media Communicators Don’t Read Cluetrain

November 14, 2008 – 7:48 am

“There’s no market for messages”
One thing has become readily apparent to me: Most social media communicators, “personal brands” (snort) and social media experts have neglected to read the Cluetrain Manifesto. Whether you agree with the principles in this book or not, in my mind it should be mandatory reading for anyone who conducts business [...]

By Geoff Livingston | Posted in Georgetown University: Social Media for Social Good, social cause, social media | Also tagged , , , , , , , , | Comments (13)