October 13, 2009 – 8:00 am
By Mike Mulvihill
Transparency is certainly top of mind in the SM world as a result of the FTC ruling on endorsements and testimonials (i.e., pay-to-blog). The ruling has drawn commentary from far ranging sources such as the Council of PR Firms to Chris Brogan. Like Chris, I don’t know what’s so hard to get on [...]
By Mike Mulvihill
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Posted in Branding, Internet Marketing, communications, social media
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Also tagged Democrat, FOX News, Issues Management, media, News Media, obama, Politics, Republican, social media, strategy, Trolls
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In a “blog post” listing the top ten social media speakers, The Speakers Group (TSG) listed voices for “your consideration.” Not one of the speakers was a woman, highlighting a much larger social media services industry problem where women are often overlooked for top speaking gigs, and don’t rank as well as men.
Ironically, this [...]
By Geoff Livingston
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Posted in Blogging, Geoff, PR, social media
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Also tagged Allison Fine, Beth Kanter, blog with integrity, blogpotomac, Brian Solis, charlene li, ethics, gender, glass ceiling, Gov 2.0, Jane Quigley, kami huyse, social media, speaking, the speakers group, valeria maltoni, women
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April 29, 2009 – 12:25 am
Attending and participating in many conferences, I find myself dubbed a great personal brander (above, KD Paine’s picture shows me “forced” to bow my head with one of the greatest personal branders, Chris Brogan). People always ask me how I do it, and I always decline to talk about it because of my stance [...]
February 3, 2009 – 2:11 am
This Friday I will be participating in Albert Maruggi’s first “Social Media Throwdown,” a discussion about personal brands with Haji Flemings, author of Brand YU Life (image: Bliss by Bobster1985). Rather than simply say “I Don’t Care About Your Personal Brand,” in advance of this discussion I’d also like to offer LComm’s recommended corporate strategy [...]
By Geoff Livingston
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Posted in Blogging, Branding, communications, social media
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Also tagged Albert Maruggi, Bob Lutz, Christopher Barger, Gary Vaynerchuk, Haji Flemings, Jeremiah Owyang, lionel menchaca, personal brand, Richard Binhammer, social media, social media throwdown, strategy, team social media, Todd Defren
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January 7, 2009 – 12:05 am
Cam Beck “Brandjacks” Joseph Jaffe’s Personality
It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now individuals [...]
By Geoff Livingston
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Posted in Branding, Internet Marketing
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Also tagged Branding, cam beck, david alston, fast company, ice cube, image, internet fame, jackin for beats, jim long, joeseph jaffe, marketing, personal brand, Reputation, robert scoble, shel israel, social web
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November 14, 2008 – 7:48 am
“There’s no market for messages”
One thing has become readily apparent to me: Most social media communicators, “personal brands” (snort) and social media experts have neglected to read the Cluetrain Manifesto. Whether you agree with the principles in this book or not, in my mind it should be mandatory reading for anyone who conducts business [...]
By Geoff Livingston
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Posted in Georgetown University: Social Media for Social Good, social cause, social media
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Also tagged "Doug Haslam", christopher locke, cluetrain manifesto, doc searls, Internet Marketing, Now Is Gone, personal brand, social media, social media expert
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October 19, 2008 – 5:39 pm
Network Solutions is producing the Solutions Stars Video Conference on October 29 at 1 p.m. This free video conference aims to provide insights and online marketing tips to small businesses. It will be of great service to small businesses, particularly now that the economy has gotten tough, and it’s not as easy to attend a [...]
By Geoff Livingston
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Posted in Blogging, Branding, Geoff, Internet Marketing, Interviews, Social Networks, social media
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Also tagged Brian Solis, free advice, guy kawasaki, marketing, network solutions, PR, shashi bellmakonda, small business, social media, solutions stars, steve hall, tim ferriss
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October 10, 2008 – 1:26 am
It shouldn’t surprise anyone to see posts titled "The Role of Ethical Brands in a Down Economy," "The Four Social Media Questions You Must Answer During an Economic Downturn," "In A Down Economy, Tomorrow’s Leaders Are Born Today," "Will Social Media Help PR Weather the Storm," and "25 Ways Social Media Prepares You for [...]
August 26, 2008 – 9:00 am
When Chris Brogran stops the press to summon good deeds, people sit up and take notice. Beth Kanter (with prerequisite trust in spades) raised $3,000 in one hour at Gnomedex to send her sponsored Cambodian student back to college for another semester. The game changing Social Actions widget (below) makes it possible for any plugged [...]
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices:
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