Musings and analysis on marketing, buzz and communications.
Why Corporate America Keeps Rejecting Social Media
It seems like every organization in America wrestles with social media adoption (suit image by brennuskrux). The running joke is that more than 60,000 social media experts have sprung up on Twitter to help these companies and nonprofits engage. Yet corporate failure rates have reached astounding rates as high [...]
In a “blog post” listing the top ten social media speakers, The Speakers Group (TSG) listed voices for “your consideration.” Not one of the speakers was a woman, highlighting a much larger social media services industry problem where women are often overlooked for top speaking gigs, and don’t rank as well as men.
Ironically, this [...]
Following on to our previous post on “The Cultural Challenge to Integration” this post examines how social media tools challenge siloed organizations to move towards hived architectures. I agree with a commenter’s assessment that social media needs to map towards the current culture in an evolutionary fashion as opposed to demanding sudden and [...]
Our final Georgetown U. Social Media for Social Good class post on the Groundswell deals specifically with Chapter 11, which discusses strategies on how to get social media improved inside the organization. Before I begin, a very special thanks to Charlene Li, who guest lectured last night via Skype (full photo set here).
Rather than [...]
Our class next week will be on the first half of Groundswell, chapters 1-6. The most important aspect of Groundswell is the home run statement, “concentrate on the relationships, not the technologies.”
By far, this is the greatest barrier to adoption — and more importantly, successful deployment of social media — after the control [...]
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices:
Blog: