Musings and analysis on marketing, buzz and communications.
We’ve heard that the Internet is supposed to be the great equalizer. In a recent article about how hospitals are competing with smaller ad budgets, several steps were defined to almost guarantee a successful digital campaign:
Having a (content) rich, useful and consumer-friendly website
Advertising on popular local websites
Concentrating on paid and organic search optimization
Establishing appropriate niche [...]
by Geoff Livingston
Joan of Arc by D.B. King
Since the holiday shopping crush has begun in earnest, perhaps we can acknowledge one of the great undercurrents of our time, the rise of the female economy. To quote Harvard Business Review, “Women now drive the world economy.” This reality will become even more obvious as we [...]
by Geoff Livingston
You may be strong, you may be smart, but if you cannot adapt to rapid change you won’t survive. A rather Darwinistic statement, but a truth that companies and communicators increasing must accept. Communications technology has turned our world upside down (this post owes a special hat tip to Kyle Reis, and [...]
Guest Post by Alexandra “SocialButterfly” Rampy
That term–social marketing–is buzzing across the blogosphere, our inboxes and in conference rooms. However, did you know that it’s been around since the 1970s? …and fundamentally, it has nothing to do with Twitter, flickr, Ning, Myspace or Facebook. It’s much bigger than that.
This is because social marketing has everything to [...]
Guest post by Richie Escovedo
“____________ is dead.”
Go ahead and fill in that blank with the usual suspects; blogging, Twitter, PR, marketing, FriendFeed, the press release, the media, etc.
Admit it, you’ve probably seen, read, or possibly wrote something that fits the above standard claim. It gets repeated, rebroadcast, refuted, and recycled. And that’s ok. That’s how [...]
In the past two years I’ve had the opportunity to collaborate with great minds like Brian Solis on my book, and later folks like Toby Bloomberg, Jason Falls, Amber Naslund and Beth Harte on blog posts. This week I collaborated with Joseph Jaffe for one of his Jaffe Juice podcasts; a fantastic discussion about how [...]
“We have nothing to fear but fear itself,” Franklin D. Roosevelt
Nothing can kill a corporate social media campaign quicker than fear. This great cause of many problems is the number one barrier to corporate adoption of social media. Consider these types of fear.
Fear of losing control: The old saw is back! But do [...]
Fragmented Branding - The 21st Century Reality:
Social Media May Be The Media Darling, But E-mail Is Here To Stay:
Google's Great Buzz Gamble:
Moving from Siloes to Hives:
Showing Love Increases PR Influence:
Facebook Fan Page Best Practices: