Tag Archives: buzz

Google’s Great Buzz Gamble

In 1944, the ABC — comprised of the remnants of the NBC blue network — launched to compete with NBC (Red) and CBS. Last week marked the very loud and controversial launch of Buzz to more than 175 million Gmail users. After almost a week to digest the launch, I’m starting to think Buzz [...]

New GE Brains Boost Buzz

Paul Glader’s article last weekend in The Wall Street Journal online about a new twist in the ongoing GE up-from-the ashes saga gave me hope that public relations people will get their day in the sun at this famously left-brained outpost of capitalism.

I’m a great fan of GE — even took some Six Sigma green [...]

Why “3.0?”

The lastest marketing buzz and propaganda features the term web 3.0. Ahhhh!!!! An s.technorati search reveals 608 high authority posts using this term in the past six months.
We had a hard enough time understanding 2.0 (the movement from static to truly social technology and content). It was hard to constantly explain this horrific cliche to [...]