Tag Archives: Branding

What’s the Price of Bad Behavior?

by Mike Mulvihill
My last Buzz Bin blog post about Jackasses, F-bombs and Incivility focused on recent bad behaviors online and offline. This weekend, there were refreshing signs that bad behavior does have its payback (photo by Blumie the Koala). Kanye West, fresh off his Taylor Swift grab-the-mic dis, was forced to cancel his tour with [...]

Brandjacking

Cam Beck “Brandjacks” Joseph Jaffe’s Personality
It’s a world where corporations hire personal brands, leverage cause-based activity to boost reputation, and affiliate with other brands to enhance (or destroy) their image. Before the social web, this trend manifested itself in a well-manicured set of partnerships through corporate marketing and sales. Those days are over. Now individuals [...]