Tag Archives: brand

Fragmented Branding – The 21st Century Reality

February 8, 2010 – 4:05 am

by Geoff Livingston
We live in a world where anyone can hijack a brand and put it on the Internet with their own views, positive or negative (image by Brent Nelson). Brand control no longer exists, in large part because of widespread fragmentation of traditional and citizen-created media. The resulting brand distortion creates [...]

By Geoff Livingston | Posted in Branding, Case Study, Internet Marketing, communications, social cause, social media | Also tagged , , , , , , , | Comments (17)

Holiday Resolutions For Social Media

January 6, 2010 – 1:56 pm

As I gathered with family and friends over the holidays this year I did something amazing: I didn’t check Facebook or Twitter!

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By Wyatt Wood | Posted in Internet Marketing, Social Networks, market research, social media | Also tagged , , , , , | Comments (0)

Did you really want Twitter lists?

November 4, 2009 – 9:00 am

Now that we have Twitter lists is it really worth the hype? I haven’t see anyone lining up to form a petition to remove lists like any new Facebook feature, possibly they could use twitter lists to create the list? /irony. In short – the answer depends on how you use or want to not [...]

By Wyatt Wood | Posted in Internet Marketing, Social Networks | Also tagged , , , | Comments (22)

This Halloween, Try On a New Personality

October 15, 2009 – 8:58 am

by Jenn Riggle
At this time of year, children across America are trying on costumes and making the all important decision – Who do they want to be for Halloween. Come to think of it, it’s also a good time for hospital communications departments to step out of their comfort zones and  decide what sort of [...]

By Jenn Riggle | Posted in Internet Marketing | Also tagged , , , , , | Comments (2)

Open Letter to PR Exec X

September 14, 2009 – 8:07 am

Dear X:
People say we’re the same, an ironic statement given how often we disagree. Our polarized views on communication leave me wondering if organizations will ever be able to understand their stakeholders, and develop true relationships with them.
It seems we both want the same thing: Better outcomes, just our methods are so different. [...]

By Geoff Livingston | Posted in PR | Also tagged , , , , | Comments (44)

A Jobsian Void?

June 8, 2009 – 8:25 pm

Today’s lackluster iPhone announcement at the Apple WorldWide Developers Conference left rabid online fanatics disappointed and wanting more. The letdown has to leave many customers, potential buyers and investors wondering now that Jobs is gone as CEO, “Is this the beginning of the end?”
Perhaps what made today so disappointing was the incredible tension and [...]

By Geoff Livingston | Posted in Blogging, Branding, PR | Also tagged , , , , | Comments (4)