December 2, 2009 – 4:00 pm
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After repeatedly hearing how executive buy-in is critical to social media success, I decided to sit down with April Harned, the Director of Communications at Progress DataDirect to see what was her magic formula. My podcast with April will tell you how a B2B company embraced [...]
By Priya Ramesh
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Posted in Blogging, Case Study, Internet Marketing, Interviews, social media
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Also tagged B2B social media, corporate blogs, crt-tanaka, Gregg Willhoitt, Progress DataDirect, Progress DataDirect Software, social media, social media success
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Copyblogger Brian Clark Presents at SOBCon
One of the more controversial sessions at SOBCon was the nice guys finish last [online] conversation, inspired by Brian Clark’s discussion of classic positioning theory. The point: It’s better to be hated and known for a strong minority opinion than to be liked. One gets you discussed, read and [...]
By Geoff Livingston
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Posted in Blogging, social media
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Also tagged blog, brian clark, Copyblogger, good, jason calacanis, Michael Arrington, nice, positioning, social media, tone, winning
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February 26, 2009 – 11:05 am
A little while ago I wrote a post, dubbed “Blog Last.” It examined the strategic process that should proceed blogging in today’s social media environment, in response to the 86 percent failure rate companies are experiencing (image: Blogging and Recording by Jacob Botter). That being said, there’s still tremendous benefit available to those [...]
January 28, 2009 – 10:21 am
One of the cool things about teaching at a University is the very strict code of ethics, particularly on plagiarism. Unfortunately, we have no such thing out here in the blogosphere, instead relying on an honor code of links. In my opinion, sometimes top bloggers think they are above it, and simply hack content [...]
January 23, 2009 – 8:00 am
Jen McClure, executive director of the Society for New Communications Research (SNCR), has agreed to keynote the BlogPotomac speakers dinner on June 11. The speakers dinner is an event to thank the sponsors and speakers for their contributions. General public attendees can attend as well, and tickets for this value-added event will go on [...]
October 15, 2008 – 8:30 am
A few days ago a friend who recently launched a new business asked about the importance of creating an online presence. She’d been doing well in her local town based on word-of-mouth alone, but wanted to ramp-up her marketing efforts. I replied, somewhat cavalierly, that if her business didn’t have an online calling card of [...]
September 29, 2008 – 3:32 am
Confederate: United in a league, alliance, or conspiracy (image by Geoff Livingston).
Creating social media strategies for large organizations can be unwieldy. Disparate divisions, brands, product launches, autonomous departments, budgets and line items can give corporate communicators a tough time as they bridge their companies into the social era.
Some organizations can manage their [...]
By Geoff Livingston
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Posted in Branding, Geoff, Internet Marketing, PR, Social Networks, social cause, social media
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Also tagged best practices, blog council, confederate social media, corporate social media, fortune 500 blog, obama, social media best practices
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October 25, 2007 – 7:12 am
“We have nothing to fear but fear itself,” Franklin D. Roosevelt
Nothing can kill a corporate social media campaign quicker than fear. This great cause of many problems is the number one barrier to corporate adoption of social media. Consider these types of fear.
Fear of losing control: The old saw is back! But do [...]
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