Above image and analysis: David Armano
This week’s Social Media for Social Good reading is Malcolm Gladwell’s the Tipping Point, which is a great starting place to discuss influencer relations. From a strategic standpoint, there’s no question: Online word of mouth or grassroots marketing requires the community embracing and spreading the message.
The days [...]
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Fragmented Branding - The 21st Century Reality:
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Showing Love Increases PR Influence:
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Goodness Gracious, Great Blogs of Fire!
Following his post earlier this week discussing the evolution of Government 2.0 experts, Aaron Brazell offers insight into why the government will have difficulty moving into the Web 2.0 world. Aaron says, “Until there is a sensible way to prevent user-generated content from being user-generated security nightmares…Government 1.0 will rule the day.” Do you think [...]