January 11, 2010 – 5:19 am
When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead.
The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]
September 28, 2009 – 9:54 am
Why Corporate America Keeps Rejecting Social Media
It seems like every organization in America wrestles with social media adoption (suit image by brennuskrux). The running joke is that more than 60,000 social media experts have sprung up on Twitter to help these companies and nonprofits engage. Yet corporate failure rates have reached astounding rates as high [...]
September 16, 2009 – 10:46 am
Perhaps you’ve seen the controversy over Seth Godin’s “The problem with non” post. Nonprofit leaders like Beth Kanter and and Peter Panepento are rightly calling Godin’s position to task.
Beyond the whole purple cow argument about the name of the biz (zzzzz, PASS), the real issue is calling to task nonprofits for not engaging in social [...]
In a “blog post” listing the top ten social media speakers, The Speakers Group (TSG) listed voices for “your consideration.” Not one of the speakers was a woman, highlighting a much larger social media services industry problem where women are often overlooked for top speaking gigs, and don’t rank as well as men.
Ironically, this [...]
By Geoff Livingston
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Posted in Blogging, Geoff, PR, social media
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Also tagged Allison Fine, blog with integrity, blogpotomac, Brian Solis, charlene li, Chris Brogan, ethics, gender, glass ceiling, Gov 2.0, Jane Quigley, kami huyse, social media, speaking, the speakers group, valeria maltoni, women
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Registration for the final BlogPotomac on October 23 is now open. The event promises to bring some of the old, with a heavy focus on what’s coming next in online media.
To that end, I’d like to announce three additional new speakers, each of which will discuss the evolution of online media from their unique [...]
With more than 3600 Tweets (3300 day of) and most blog posts written about last Friday’s BlogPotomac singing its praises (here’s one negative review and an unhappy happy hour attendee), many have been asking me why hold a final modified unconference? I cited two reasons, one of which was a desire to recapture some of [...]
It’s been one week since we launched the List of Change, and the response has been outstanding. In that time, as of this morning when we complete our daily update, more than 115 changebloggers will have joined the original 10 blogs that populated the list. The end result is a List of Change that’s [...]
Today, Beth Kanter, Shannon Whitley and I are launching the List of Change, a ranking of the top English-language change and cause-related blogs in the world. The ranking provides a glimpse into the change and cause bloggers who are trying to positively affect our lives throughout the world. The List of Change only uses open [...]
By Geoff Livingston
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Posted in Blogging, social cause
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Also tagged Alexandra Rampy, change bloggers, chronicle of philanthropy, kd paine, List of Change, metrics, nonprofit, Shannon Whitley, social cause, SocialBttrfly
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I’ve watched and listened to the growing debate social media has reinvigorated about the term “cause marketing.” In particular, the term “social media for social good” has been called into question. At the heart of the matter as raised by Beth Kanter is how far companies can go before they demean the nonprofit brand in [...]
March 27, 2009 – 12:04 am
Here’s an exerpt of a Mashable post that Beth Kanter, Qui Diaz and I wrote about our Philanthropy 2.0 research…
While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. [...]
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