Musings and analysis on marketing, buzz and communications.
by Geoff Livingston
Facebook fan pages have become immensely popular for companies and organizations. They love using pages to communicate with their stakeholders. The following eight suggestions will optimize your fan page to create the most vibrant community possible (for more tips also be sure to check out Facebook’s best practices page, too):
1) I [...]
Warning: This is a rant.
I’m tired of getting the invites to join PR (sub advertising. sub interactive. sub communications) firm fan pages. Four or five times a day since the end of May throughout the business week I get invited to join yet another agency’s Facebook Page of Self Promotion and Back Slapping Excellence! [...]
Friends of Live Earth Senior Ambassador Alexandra Rampy and Ning’s Charles Porch.
Some of us on the Friends of Live Earth team recently had the opportunity to sit down with Charles Porch from ning, who gave some general pointers on network building best practices. Porch has worked with thousands of the 1.1 million communities now [...]
by Marinel Mones
Twitter, the popular micro-blogging site, publishes online messages with a maximum of 140 characters. Currently, Twitter has an estimated 4.1 million visits to the site and climbing per month in the U.S. alone. It is considered to be the fastest growing social network, and is one of the most viral social media tools [...]
A little while ago I wrote a post, dubbed “Blog Last.” It examined the strategic process that should proceed blogging in today’s social media environment, in response to the 86 percent failure rate companies are experiencing (image: Blogging and Recording by Jacob Botter). That being said, there’s still tremendous benefit available to those [...]
Marguerite Manteau-Rao highlights top results from a McKinsey survey of executives on the topic of Web 2.0 adoption. Some of the results include the necessity for senior leadership to help the bottom up initiatives: “senior executives often become role models and lead through informal channels.” Interestingly, senior leaders also notice that the initial excitement and [...]
Confederate: United in a league, alliance, or conspiracy (image by Geoff Livingston).
Creating social media strategies for large organizations can be unwieldy. Disparate divisions, brands, product launches, autonomous departments, budgets and line items can give corporate communicators a tough time as they bridge their companies into the social era.
Some organizations can manage their [...]
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