Tag Archives: audience

Why Social Media Changes Are Good

We’ve heard that the Internet is supposed to be the great equalizer. In a recent article about how hospitals are competing with smaller ad budgets, several steps were defined to almost guarantee a successful digital campaign:

Having a (content) rich, useful and consumer-friendly website
Advertising on popular local websites
Concentrating on paid and organic search optimization
Establishing appropriate niche [...]

Are You My Mother? And Social Networks

by: Wyatt Wood
Real life relationships are complex enough, add the digital medium with a sprinkle of ego and the relationship points become more complicated. In a social network defining relationships beyond friendship is a tough problem to solve.

In the story “Are You My Mother?” by P. D. Eastman, the baby bird explores the world looking [...]