We’ve heard that the Internet is supposed to be the great equalizer. In a recent article about how hospitals are competing with smaller ad budgets, several steps were defined to almost guarantee a successful digital campaign:
Having a (content) rich, useful and consumer-friendly website
Advertising on popular local websites
Concentrating on paid and organic search optimization
Establishing appropriate niche [...]








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The Case for Community Managers:
Idiots and Gossip (Plus Other Tales from the Sociometer):
Fragmented Branding - The 21st Century Reality:
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Google's Great Buzz Gamble:
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