Tag Archives: Alexandra Rampy

The Science Behind Social Change Might Be Better

August 24, 2009 – 8:18 am

Guest Post by Alexandra “SocialButterfly” Rampy

That term–social marketing–is buzzing across the blogosphere, our inboxes and in conference rooms. However, did you know that it’s been around since the 1970s? …and fundamentally, it has nothing to do with Twitter, flickr, Ning, Myspace or Facebook. It’s much bigger than that.
This is because social marketing has everything to [...]

By Geoff Livingston | Posted in Internet Marketing, social cause | Also tagged , , , , , | Comments (33)

Answers About, Insights Into the @childfund Twitter Effort

July 14, 2009 – 12:43 pm

There have been several interesting posts and comments that have arisen about the @childfund Twitter campaign.  Specifically, people have questioned the funding of the effort, and the rising trend of providing a reward for following (Fishing Pond Construction image by ChildFund Australia).
For context, in summary of last Friday’s post:  To celebrate rebranding from the [...]

By Geoff Livingston | Posted in Case Study, Internet Marketing, communications, social cause, social media | Also tagged , , | Comments (13)

Introducing The List of Change

June 2, 2009 – 12:01 am

Today, Beth Kanter, Shannon Whitley and I are launching the List of Change, a ranking of the top English-language change and cause-related blogs in the world. The ranking provides a glimpse into the change and cause bloggers who are trying to positively affect our lives throughout the world. The List of Change only uses open [...]

By Geoff Livingston | Posted in Blogging, social cause | Also tagged , , , , , , , , , | Comments (55)