Tag Archives: advertising

Pepsi’s Super Refreshing Social Play

January 11, 2010 – 5:19 am

When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead.
The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]

By Geoff Livingston | Posted in Internet Marketing | Also tagged , , , , , , , | Comments (10)

Integrating Social Media Into the Mix

February 25, 2009 – 8:46 am

Any social media strategy worth its salt is a nod to Aristotle’s Metaphysics: “The whole is greater than the sum of its parts.” By shunning silos, social media can (and should) be integrated with traditional media, email, direct and mobile marketing efforts.

Think about it (Image: Light Chaos by Kevin Dooley). Customers, donors or [...]

By Geoff Livingston | Posted in Branding, Internet Marketing, social media | Also tagged , , , , | Comments (8)

Why Does PR vs. Advertising vs. Stand Alone Even Matter?

December 8, 2008 – 12:41 pm

I saw the post, I read the comments, I respect the author. But the PR agency versus stand alone social media agency title seemed, well, kind of like an old topic. To be fair, Todd asked a lot of questions about the blurred lines, and what it really means to the definition of his [...]

By Geoff Livingston | Posted in Branding, Internet Marketing, PR, Social Networks, social media | Also tagged , , , , , , , , | Comments (9)

Social Media: PR, Advertising or None of the Above

November 13, 2007 – 8:04 am

A recent round of discussions on several blogs debating whether or not the PR or Advertising department should be the owner of corporate social media. To be frank, neither of these sits right with me.  Social media requires a blend of PR, traditional marketing and old-fashioned relationship-building networking skills.  Enter the Word of Mouth Marketing [...]

By Geoff Livingston | Posted in Branding, Internet Marketing, PR | Also tagged , , , , , , | Comments (22)