Develop a web presence.  It’s important to have a website and include enough information about your company so consumers can make an informed decision.  The next generation relies almost entirely on information obtained online, so it’s best to provide that where it is wanted most.

Solicit and publish reviews.  Having customers talk about your business is a great way to build trust.  Advertising can be manipulated but real people talking about what really happened at a business carries the most weight when someone is researching what to buy or who to buy it from.

Have quality photos. Everyone has a camera on their phone but product photography still exists because you need a professional who makes your items look great.  People online will judge based on the first impression and if what you sell does not look great, it might not sell at all.  The images of your product can easily be compared to every other image on the internet, so trust a professional who knows lighting, aperture, depth of field, and angles.  What you sell will be compared side by side with your competition.

Sell good things.  Whether product or service, the same rules apply to the digital age as the days of trading.  Make something great so people will come back.