Coffee Shops Must Embrace Social Media to Flourish
According to Pew Research, in 2016, 86% of adults aged 18 to 29 used at least one social media site. That same report found that 80% of 30 to 49-year-olds used at least one social media site. Like it or not, social media is here to stay. Millenials love to share their thoughts, feelings, and activities whether or not people want to hear it. Though millennials love sharing, the next generation, those who are now ages 13 to 17 love to share even more that past generations. Fueled by the growth of Snapchat, new features on Instagram, and the growing popularity of Twitter, social media continues to have a large presence and impact in and on our daily lives. Sure, a lot of negativity stems from social media, however, there are a lot of ways in which social platforms can play a positive role. Social media can even act as the perfect free marketing tool. That said, here’s why it’s essential that places like coffee shops and restaurants embrace social media.
Things are changing. Millenials have, for the most past, graduated college and are finally earning a significant disposable income. Whether or not older generations want to accept it or not, businesses need to cater to the generation who will determine the trends for the next couple decades. The generation determining what businesses and trends will survive are like minded and have just a few simple demands. Young people want to be able to visit trendy, unique, and innovative restaurants and coffee shops that give the feeling of personalized service. One way in which restaurants and coffee shops can cater to younger generations is by creating a brand that people want to share.
There’s a Reason People Don’t Post About Visits to McDonald’s
When the majority of people visit a fast food or traditional chain restaurant, they don’t post about their visit. Why? Fast food and places like Applebee’s or Chili’s are generic and boring. They don’t do a great job catering to young people and there’s no reason millennials or young people would want to talk about their visit to these restaurants. Though a coffee shop or local eatery might be trendy now, that might not always be the case. However, if cafes and bistros want to remain on the map, it’s important to embrace social media. Here’s how.
Coffee shops and cafes are in a prime position to create a personalized experience for the social sharers. Younger generations are opinionated about where they go to get coffee and are loyal to certain establishments. Places with a unique and trendy vibe already have an advantage. However, there are a few other steps that coffee shops could take to win over young people. Using the embrace social media model, one very simple addition to a coffee shop is adding something like custom coffee sleeves and custom coasters. Why? Funny or innovative custom coffee sleeves will trigger someone to share a picture of their beverage on social media. Using custom printed coffee sleeves with trendy branding, that picture on social media will attract dozens of new customers. Other musts that will create a stir on social media is adopting the latest coffee beverages including nitro-brewed coffee and fair trade organic roasts. Creating a line of to-go cold beverages in customized cans or cups can also help a coffee shop attract new customers.