Cathryn Hrudicka is well known in online circles, an active Twitter personality, and was recently a member of several recent social media roundtables. Her business, CreativeSage, focuses on business innovation and social media, and her clients have ranged from national recording artists to Bay Area businesses. In our 12 minute podcast, Cathryn discussed:

• How social media fits into the larger business picture, particularly with innovation
• Audiences versus communities
• How non-profits tend to do well with social media
• Cathryn’s experiences as a Twitter veteran
• The growth of Twitter
• Future talk: Cathryn would like to port her social network identity, and continue to blend innovation and social media

If you prefer to download, visit media.libsyn.com/media/geoliv/creativesagebuzzbin.wav.

Brian Solis and I will appear today on Mike McGrath’s BlogTalkRadio show at 2 Eastern, 11 Pacific.  We’ll be discussing some parts of the book, namely whether or not social media is right for a corporate culture, as well as the seven principles of community building. 

Interested parties who want to talk with Brian and I should call in after the show starts at (646) 478-5503. The show will remain on the BlogTalkRadio site as a podcast.

Brian Solis and I began a series of podcasts to discuss the seven principles of community engagement uncovered in the book Now Is Gone (only 14 days until it’s released, now available on Amazon). The first podcast focuses on Audiences versus Communities (approx. 12 minutes in length). You can access the podcast on the Now Is Gone blog, where the entire series will be hosted.

Conversation Group Co-Founder Chris Heuer and I discussed our roles before yesterday’s CEA Industry Forum panel on social media. We started with the need for social media consultants to get out of the echo chamber and talk to businesses. Our discussion revolved around and progressed over several points:

• Businesses approach towards managing the brand, and their generally initial approach of exploiting social media as a sales channel
• Measurement and case studies
• The shift in business ethos/perspective
• Ford’s social media release
• The greatness of Jeremiah
• The Ray Hopewood Campaign
• Dell’s Complete 180 from Jarvis Hell
• New Media Jim

Total length is 20:30. You can download directly via libsyn, or listen to the podcast here.

Today on Now Is Gone you can find all of the book’s Chapter Six: Think Liquid  in a short podcast. This chapter is the conclusion of the book (now you really can skip to the end), and coaches marketers and executives on how to handle the dynamically changing social media world. Read by me (hey, it’s free, what did you expect?), the podcast is approximately nine minutes long.

Diva Marketing Talks Hostess Toby Bloomberg will interview Naked Conversations Author Shel Israel and Now Is Gone Author Geoff Livingston on Tuesday, October 9th. The three social media marketers will discuss how astroturfing (false grassroot campaigns) are impacting social media marketing. The show starts at 6:30 EST/3:30 PST. Interested parties can call in at (718) 508-9924.

The following bloggers had either blog posts cited in and/or were interviewed for Now Is Gone, a book that serves as a primer on new media for executives and entrepreneurs. I am listing these sources permanently on the Now Is Gone blog ( a permanent blog roll that will never change), and by with a one-time listing here. My intent is simply to honor them and provide business readers additional source material.

Interested parties can visit the Now Is Gone blog for a sneak preview podcast of the book. If you have questions about marketing the book or the use of bloggers as sources, I refer you to the post, “Marketing Now Is Gone.” To the bloggers, thank you for creating great content in the new media world. The book’s sources are:

• Teli Adlam, The OptiNiche Blog
• Adam Aleman, FlashReport
• Todd Andrlik, Todd And: The Power to Connect
• Scott Baradell, Media Orchard
• Richard Becker, Copywrite
• Jordan Behan, Tell Ten Friends
• Toby Bloomberg, Diva Marketing Blog
• Bob, Bob Meets World
• Kristina Bouweiri, Make It Better
• C.C Chapman, Reality Bitchslap
• Ed Cotton, Influx
• Todd Defren, PR Squared
• Chris Dorobek, The FCW Insider
• Alicia Dorset, GM FastLane
• Kevin Dugan and Richard Laermer, The Bad Pitch Blog
• Eric Eggertson, Common Sense PR
• Li Evans, Search Marketing Gurus
• Susan Getgood, Marketing Roadmaps
• Heather Green, Blogspotting
• Karl Greenberg, MediaPost Publications
• Chris Heuer, The Future of Communities
• Sally Seville Hodge, Marketing Profs
• Shel Holtz, A Shel of my Former Self
• John Horrigan, Pew/Internet
• Kami Watson Huyse, Communications Overtones
• Shel Isreal, Global Neighborhoods
• Beth Kanter, Beth’s Blog
• Rob La Gesse, Stuffleufagus
• Tim Leberecht, iPlot
• Charlene Li, The Groundswell
• Joe Lichtenberg, Marketing Profs
• Brian Lusk, Nuts About Southwest
• Valeria Maltoni, Conversation Agent
• Richard McManus, Read/Write Web
• Jake Matthews, 10e20
• Brian Oberkirch, Like It Matters
• Lee Odden, Online Marketing Blog
• Janice Partyka, GPS World
• Jeremy Pepper, Pop! PR Jots
• Ike Pigott, Occam’s Razr
• Chris Polito, Total Telecom
• Jeff Pulver, The Jeff Pulver Blog
• Aaron Reed, SYS-CON Media
• Laura Ries, Origin of Brands
• Kim Roach, Lifehack.org
• Frank Rose, Epicenter
• Jay Rosen, Press Think
• Hanni Ross, Successful and Outstanding Bloggers
• Darren Rowse, ProBlogger
• Steve Rubel, Micropersuasion
• Mike Sansome, ConverStations
• David Meerman Scott, Web Ink Now
• Doc Searl, Linux Journal
• Brian Solis, PR 2.0
• Michael A. Stelzner, Marketing Profs
• Amy Stodgehill, Green Options
• Mario Sundar, Marketing Nirvana
• Dan Tapscott and Anthony Williams, Wikinomics: The Blog
• Robb Tokatakiya, Tokatakiya
• Joe Wilkert, Publishing Blog 2020

Last night’s radio show was pretty hot, so give it a listen. We covered a lot of territory around the social networks craze and whether or not businesses can and should participate. And we got into some pretty fun future talk. Thank you very much, Wayne Hurlbert for having me on Blog Business Success. If you haven’t seen Wayne’s Blog Business World blog, check it out (Photo from a prior radio interview).

“Now Is Gone: A New Media Primer for Executives and Entrepreneurs” will be released in early Fall, 2007. The primary thesis of the book is Chris Heuer’s Participation is Marketing concept. Contributing author Brian Solis guided me towards Chris’s participation post, and the rest is history.

In advance of the book, the Social Media Club founder and de facto president took time to sit down and chat with The Buzz Bin. Hear Chris’s thoughts on the participation is marketing concept, providing proper attribution, the Social Media Club as well as the book’s departing concept, Think Liquid. You can’t miss this 30-minute podcast (photo provided by Kris Krug)!

Last week, FCW’s Trends in Government Technology radio show on Tuesday featured blogging and social media trends in the public sector. Chris Dorobek, myself and David Wyld, the director of the strategic e-commerce/e-government initiative at Southeastern Louisiana University’s Department of Management.

Wyld authored the IBM Center for The Business of Government’s new report, “The Blogging Revolution: Government in the Age of Web 2.0″ [Read the full report here in PDF form]. This important report is worthy of significant attention so we asked IBMer John Kamensky to guest blog (coming soon). In the interim, you can hear the show for yourself here in podcast form.