The Buzz Bin

On Monday, Maggie Fox took some time to talk about social media releases and more.  Our 13+ minute conversation was packed with great insights, and covered the following topics:

• The launch of the Digital Snippets social media release
• The general marketplace’s reception to the Digital Snippets template
• Maggie’s reaction to some of the criticism, including cutting the cord to the traditional press release and building ongoing narrative
• The effectiveness (or lack thereof) of traditional press releases
• Maggie’s approach to SMR was to enable content creators
• SMR adoption: The echo chamber versus general communicators’ concerns
• The Social Media Group’s work on Ford, including the calendar crisis
• Blogs and fact checking
• SAP and Shel Israel’s bad pun-telling capabilities
• Challenges facing the social media industry
• Businesses don’t need to be convinced anymore
• Canada’s view of today’s social media themes and memes

If you prefer to download, visit media.libsyn.com/media/geoliv/MFox.wav.

Also, don’t miss our companion interview with Shannon Whitley, who has been developing SMRs for two years now!

K.D. Paine for this week’s Buzz Bin interview. In addition to a new book, she recently released a paper with Pauline Draper and Angela Jeffrey, titled, Using Public Relations Research to Drive Business Results.  From Kami Huyse’s review:

It includes six case studies and a measurement matrix that gives suggested measurement tools for specific objectives.  If you are just starting out with public relations measurement, this is a great tool to get your feet wet.

This is a strong interview from one of the industry’s leading minds.  In the first part of our podcasted interview, K.D. discussed some aspects of her new book, Measuring Public Relationships." Topics included:

• Relationships versus page views, unique visits, number of visits, etc.
• Katie’s bold prediction
• The biggest mistake made by PR Pros

If you prefer to download, visit media.libsyn.com/media/geoliv/kdpaine.wav. Part II will run this Saturday.

Cathryn Hrudicka is well known in online circles, an active Twitter personality, and was recently a member of several recent social media roundtables. Her business, CreativeSage, focuses on business innovation and social media, and her clients have ranged from national recording artists to Bay Area businesses. In our 12 minute podcast, Cathryn discussed:

• How social media fits into the larger business picture, particularly with innovation
• Audiences versus communities
• How non-profits tend to do well with social media
• Cathryn’s experiences as a Twitter veteran
• The growth of Twitter
• Future talk: Cathryn would like to port her social network identity, and continue to blend innovation and social media

If you prefer to download, visit media.libsyn.com/media/geoliv/creativesagebuzzbin.wav.