Laurence Borel of Blog Till you Drop! discusses how the mobile version of the social networking site Aka Aki has been deemed the ‘ultimate Facebook on the go.’ Piloted in Berlin, the new system uses ‘mobile phone Bluetooth technology to alert people to other users logged on nearby.’ The users are able to view profiles, reveal whether a stranger is a friend of a friend, and other information (like pictures) on the cell phone screen.

Max Kalehoff warns marketers of blogging simply for the SEO on AttentionMax. According to Max, “SEO should be a positive byproduct of a company’s proactive and authentic participation in community. Social media should complement SEO strategies, but SEO should always be subservient to higher goals of connecting and interacting. When intentions or priorities stray, you risk cheapening or damaging brand reputation.� He also mentions two key questions regarding SEO and social media, “What is the intention and message of your behavior, really? And would your customers and stakeholders like you better because of it?�

The Leading Edge’s Sally Falkow reminds fellow bloggers about the social media conference, Executing Social Media, in Pasadena, this Tuesday, May 21 through Wednesday, May 22. Similar to the anticipated Social Media Club’s Blog Potomac, Executing Social Media will highlight over 15 PR, marketing and social media personalities such as Brian Solis, Chris Heuer, Phil Gomes, Jeremy Pepper and even Sally Falkow herself.

Marketing Shift reports that the internet may not be the best place for retailers to sell their products. According to a study by the Pew Internet and American Life project the results show one of two things, “either retailers haven’t yet cracked the code for reaching their customers or people are using research resources available to them to target their purchasing.” Some of the findings include that ‘consumers will price shop online, but purchase at brick-and-mortar stores and that shoppers use the internet to research what they have found or experienced in other places (radio, television, movies, print).’