14
2008
Achieving Balance in a Social World
Everybody likes to talk about work-life balance. In a constantly connected and hyper-social, always on and always open world, it’s become increasingly hard to strike a balance. Whether you work in an office, at home, or on the road, there is a lot of pressure for high availability.
Always On
The fact that we have the ability to be constantly connected to work, e-mail, the Internet and social networks is great.
But what about those times when you just want to be alone, or with loved ones? It can be hard for some people (especially tech geeks/Web 2.0 types) to stop for a minute and put down the Blackberry, turn off the computer, and go dark.
It becomes even harder when you consider that many of us do this for a living. When and how do you separate blogging, reading, Twittering, and social networking for fun and personal use vs. for work? Most everyday social network users and bloggers don’t have the added dilemma and pressure to do it all the time.
Tips to Turn it Off After Hours
- Leave the laptop at work. Unless you have a huge deadline, pressing project, or are expecting something critical to come in that you need to work on…it can usually wait until tomorrow. Besides, you will feel much less stress if you work hard during the day (or stay late), and can go home worry free.
- Try to avoid Twitter. I have a problem where my brain functions in a way that I am always thinking I should tweet something, or I should blog about something. Random thoughts pop into my head that I want to get down. In the end, does it really matter? Will my snarky and witty comment on Ironman change the world? Probably not. Talk about it later.
- Know your boundaries. I’m much more likely to check my Blackberry and Twitter on weeknights than on weekends. I’ve learned over the past few months that you just can’t do it all, all the time. Know when you need to work hard and be available, or when to stop and avoid burnout.
Privacy

Where do you draw the line on what you do or don’t share with the general public? Being out there in the public eye, some of us are almost required to be accessible and available. Not only that, but in order to be successful in social media, you have to be yourself. But, how much of yourself are you supposed to share?
Giving a little glimpse into your personal life is important, whether it’s through personal interactions, sharing favorite restaurants or movies, empathizing about car or work woes or using your personal thoughts and ideas to participate in general crowdsourcing. (Thanks @rmoede for the links.) But, there are a few things to keep in mind to help define the line between oversharing and undersharing.
Tips on Privacy
- Don’t write anything you wouldn’t want a future significant other or employer to find. The Google spiders are powerful forces. Consider the consequences (for yourself and others) of what you write and share online in blogs, comments, Twitter, or personal website profiles.
- Talk to your significant other and employer about what they are comfortable with you sharing. Make the decision together. Often an open discussion or a simple disclaimer on your blog or profile can make a big difference for your job and personal life.
It’s a big, interconnected web world out there. And it’s about to get even more connected with the launch of Google Friend Connect.
Imagine what will happen to the web when any website has the ability to become its own social network. What will that do to our current networks? How will it help or hurt social media and web 2.0 evangelists?
Certainly then, we will have to make even more of a conscious effort to unplug, establish privacy boundaries, and consider the fact that we are moving towards an even greater socialized web.


Achieving the balance « Oldskoolmark’s Weblog Says:
May 15th, 2008 at 7:24 am
[...] think this article, Achieving Balance in a Social World, gives a fair balance of how we should be using our twitters, blogs and networking sites. But the [...]
How To Go Offline « AdSponge Says:
May 20th, 2008 at 9:51 pm
[...] Fair from the Buzz Bin offers a list of ways to achieve balance between your online life and the rest of your life. Most of her tips are pretty obvious, like [...]
How to Beat the Summer (Blogging) Slump » The Buzz Bin Says:
July 2nd, 2008 at 9:30 am
[...] to Go Dark: People will respect that. Everyone needs time away from the Internet, and what better way to spend your summer hours than enjoying long sun-filled days with loved ones? [...]
Leave a Reply
Categories
Recent Comments
Precision Not Found on Facebook:
Buzz Meter: Yoono:
Recent Posts
Resources
Archives
About this Blog
The Buzz Bin offers readers musings and analysis on marketing, buzz, PR and Washington, DC from the team at Livingston Communications.Read more about us ...
» buy the book
A primer on New Media for Executives and Entrepreneurs.
Copyright © 2008 The Buzz Bin, Livingston Communications
Site by Viget Labs