Livingston

May
12
2008

Ford Motor Company’s Whitney Drake on Social PR

Ford Motor Company Communicator Whitney Drake caught up with Geoff Livingston at NewComm Forum a couple of weeks ago. She gave the Buzz Bin’s readers some insights into Ford’s Twitter activity, which is an excellent demonstration of crisis PR, as well as the more public Black Mustang Calendar issue. Whitney also teased us a little about Ford’s social media future…

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by Geoff Livingston | Geoff, Internet Marketing, Interviews, PR |

3 Responses to “Ford Motor Company’s Whitney Drake on Social PR”

  • Murphy’s Law » Is it over yet? Says:

    May 12th, 2008 at 5:30 pm

    [...] Livingston has posted a short video interview with Ford’s Whitney Drake on how they are using social media (and interestingly how they used [...]

  • Dave Morin Says:

    May 13th, 2008 at 9:04 am

    While I applaud Whiney and Ford “taking part in the conversation,” they really didn’t do enough to get the whole story out there and the general perception on the car forums is still that Ford wouldn’t let the members make their calendar.

    Ford has every right to protect their brand, I wholeheartedly support that, but this one left a scar on the car community that hasn’t faded.

  • Ford Motor Company and social media | Social Media Group Says:

    May 13th, 2008 at 3:47 pm

    [...] Livingston at The Buzz Bin posted his video interview of our client and Twitter colleague Whitney Drake. Whitney is Ford’s Global Communications [...]

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