Online Marketer’s DJ Francis starts THINKing’s guest blogger series with the ROI of social media. DJ discusses the measurement and worth of social media and its impact on businesses. He says, “Instead of measuring how well we are pushing our message onto potential customers, we should instead gauge our success on the number of conversations listened to, problems resolved, and useful suggestions received from the community of customers we already have.” DJ also states that although social media currently lacks quantitative metrics, qualitative data will prove to be ‘the best type of information in the end.’

Blog Till you Drop! praises New York Pizza, one of the Netherlands fastest growing pizza delivery chains, for their integrated advertising campaign. The campaign revolves around three unique short ‘mafia style’ films that feature flour, tomato sauce, and a pizza delivery boy. Each film proves that ‘New York Pizza makes the best tasting pizza around with an unrivaled passion for the best quality ingredients’.

PRNewser disagrees with the new spokesperson of Bank of America, Comedy Central’s Mo Rocco. The company’s social media campaign, which features the comedian, is not being well-embraced within the web-o-sphere. PRNewser states, “Cute and funny are fine for some campaigns: banking not one of them.”

Jon Greer of Catching Flack states what a temporary news site should include. He discusses forms of proactive releases citing the so-called “Social Media Release.” Jon claims that the “ideal proactive release to go with a temporary news site would have the following: two or three paragraphs of hard news and one key quote, high-level facts and figures and links to lots more background on the web.”

Brand Curve’s Susan Gunelius reviews Volkswagen’s latest ‘ad campaign featuring celebrities of German ascent’ such as Heidi Klum and David Hasselhoff. Susan doesn’t think that the campaign will succeed.