The Buzz Bin

Apr
23
2008

Two for Two

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Today represents the two year anniversary of this blog (image by Matt McGee). The first post was written the night before the launch of Livingston Communications. Here is an excerpt:

This NewCo is an experimental mix of marketing excellence and ethical principles, similar to those that a classically trained journalist would deploy. The foundation is honesty in marketing and public relations, a dignified approach to doing business in the modern world. Mixed with aggressive, intelligent strategies, tactical marketing works better under these conditions.

With the marketplace becoming increasingly skeptical of marketing and PR messaging, honest communications may be the one of the best ways to succeed in the future. It will at least separate many companies from the mediocre marketing that is commonly used today. I believe in this theory because in my past practices it has worked with resounding success. As a sole proprietor, I can offer this kind of strategic and successful marketing all of the time.

After two years, four additional full-time employees (one of which has yet to identify themselves), permanent offices on the way, 679 Buzz Bin posts and one book, I can say we’ve done a lot to prove this vision. Perhaps the best thing about this blog is all of the many like-minded individuals it has introduced me to. It’s been an honor. Thank you for your support.

What better way to celebrate two years than provide access to the powerpoints that Kami Huyse and I developed for NewComm Forum. There is some overlapping content between the two, but the first one is from our three hour session on integrating social media. The second powerpoint is being given today and discusses how to build a brand using social media.

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by Geoff Livingston | Geoff, Livingston Communications |

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