Just in time for the Pennsylvania Primaries, Straight Up Search correlates the support of Google, Yahoo and Microsoft users to the amount of contributions the candidates paid for their campaign ads in those Internet engines. According to the post, McCain and Clinton spent the most on Microsoft while Obama contributed to Google.

Chris Wilson of The Marketing Fresh Peel discusses Proctor & Gamble’s newest line extension: Mr. Clean Performance Car Washes. Chris cites one of his older posts stating that this new extension is, “comical example of brands that had stretched too far with unrelated line extensions.�

1 Good Reason’s Chris Kieff dishes about his brush with spam on Facebook chat. Apparently, his first chat on the new social networking application came from a friend who “pumped� him with cause links. “Now it does appear that Facebook is taking precautions, I think. You can’t use separate Instant Messaging software with the system. And it is closed to all of the FB applications, but there is no indication if that’s permanent. On the other hand it could just be that they are releasing features gradually because you can’t chat with more than one person in a single conversation,� stated Chris. He also asks, “…does the world need yet another online chat application?�

Small Fuel Marketing’s Dave Navarro discusses ways to improve more marketing for small businesses in a lesser amount of time. Dave stated, “The simplest way to get more marketing results packed into less time is by systematically refining and improving your strategies so that they get you results faster. This isn’t rocket science, but it isn’t common practice either. It’s so easy to get caught up in the mad rush of doing business that we often don’t step back and ask ourselves how we can make what we’re doing more effective—but if we don’t, spin our wheels a lot more than we have to.�

David Jones of PR Works talks about the infamous game, Frogger, and how the Vancouver Aquarium is using and marketing the classic arcade game as a teaching tool about the extinction of frogs. According to Jones, “Your frog doesn’t just get hit by a car, or expire when he misses the floating log; he dies due to human interference or water pollution among other horrible sounding things.�

Brandflakesforbreakfast discusses Twitter’s TwittEarth. Through this new application, fellow tweeters can now view “tweets from around the world, but on a wondrous 3D globe.�

Andrew Careaga of higher ed marketing, listed helpful web analytic tools for marketers, PR pros and fellow bloggers in his blog. Among the few were Yahoo’s IndexTools and BlogPulse.