There has been a lot of talk in the blogosphere about whether or not agencies really understand social media. Ignite summarizes a recent article in AdWeek about agencies’ abilities to implement social media tactics into traditional PR and marketing plans. Marketing Conversation gives nine reasons why agencies don’t get social media as well as insight to questions raised from the Adweek article. Valeria weighed in with the Top Ten sins agencies make.

If you want to know how to improve your blog relationships, check out these ten tips from Neville Hobson on encouraging blog comments.

A good reputation is important not only for B2C companies, but also for B2B, according to Valeria Maltoni (a double winner today). BusinessWeek recently featured top ranked companies by customer service, but maybe they are missing out by not highlighting companies that experience a high level of service in selling to other companies.

My Creative Team’s THINKing blog gives us 45 Essential PR links. The list features media news and ratings, business news, resources for search functions and style guides.

Social Media Explorer is rating measurement tools, starting with Radian6 and the Collective Internet. Jason shows us the latest review for Cymfony, which serves to "monitor online buzz about your brand."

Rohit Bhargava asks bloggers to chime in on the surefire ways to piss off bloggers. From bad pitches to clueless emails and irrelevant announcements, share your thoughts before SXSW next week.

Lastly, check out this blog post from Josh Hallett. He discusses trends in post topics vs. politics.