With the new year on the horizon, we’re slightly retooling content on both the Buzz Bin and the Now Is Gone blogs.  These blogs are meant to serve the communications and business communities so I wanted to give readers an opportunity to comment on the missions. If you’d like to see different content, please comment!

Buzz Bin 2008 Mission

Provide a discussion on PR, social media, marketing and the evolving conversation. This is more of an insiders’ blog for those that have experienced social media within the larger communications toolset. Topics range from strategy and tactics to news commentary and trend analysis. The discussion should involve all members of Livingston Communications, as well as weekly interviews with a wide variety of experts to provide context and different viewpoints.

Scheduled Author Line-up

• Monday - Geoff Livingston: Thought leadership piece
• Tuesday a.m. - Great blogs of fire (Larissa Fair)
• Tuesday p.m. - District of Corruption on BlogTalkRadio at 2 p.m. Show to provide commentary and analysis on current industry events. Hosted by Technosailor’s Aaron Brazell and Geoff Livingston. 
• Wednesday – Larissa Fair on social media
• Wednesday or Thursday p.m. – Geoff Livingston commentary piece
• Thursday – Interview (conducted by Geoff and Larissa)
• Friday – Michele Capots on PR

Additional Contributions

• Guest posts
• Geoff Livingston: Random posts

Now Is Gone - 2008 Mission

Continue serving as a primer for those business executives new to social media or considering engaging with these new communications tools. The conversation should be educational, pragmatic and weigh the pros and cons of social media to provide an authentic, genuine viewpoint of social media marketing. We believe in social media’s potential to better communications, but do not think it will replace traditional tactics. Instead we believe social media will be integrated into the larger marketing mix and may influence change in other disciplines.

Scheduled Author Line-up

• Monday - Geoff Livingston: Social media primer or analysis
• Tuesday – Ike Pigott: Social media commentary
• Thursday – Professor Lauren Vargas: Education, social media commentary, communications theory

Additional Contributions

• Brian Solis: Manifestos, commentary and initiatives
• Geoff Livingston: Blogger of the month, Now Is Gone news, and random posts