On Thursday, we ran part one of our interview with measurement guru K.D. Paine, author of the new book, Measuring Public Relationships.  In part II we discuss:

• A tangent between K.D. Paine  and Seth Godin’s Meatball Sundae
• The power and relevancy of the Cluetrain Manifesto
• Journalism and blogging tied together
• K.D.’s favorite blogging moment
• Her next book, which will focus more on actual tales of relationship building through social media

If you prefer to download, visit media.libsyn.com/media/geoliv/KDPaineII.wav.

In addition to the new book, K.D. recently released a paper with Pauline Draper and Angela Jeffrey, titled, Using Public Relations Research to Drive Business Results.  From Kami Huyse’s review:

It includes six case studies and a measurement matrix that gives suggested measurement tools for specific objectives.  If you are just starting out with public relations measurement, this is a great tool to get your feet wet.