Livingston

Jan
24
2008

K.D. Paine Discusses Measurement

K.D. Paine for this week’s Buzz Bin interview. In addition to a new book, she recently released a paper with Pauline Draper and Angela Jeffrey, titled, Using Public Relations Research to Drive Business Results.  From Kami Huyse’s review:

It includes six case studies and a measurement matrix that gives suggested measurement tools for specific objectives.  If you are just starting out with public relations measurement, this is a great tool to get your feet wet.

This is a strong interview from one of the industry’s leading minds.  In the first part of our podcasted interview, K.D. discussed some aspects of her new book, Measuring Public Relationships." Topics included:

  • Relationships versus page views, unique visits, number of visits, etc.
  • Katie’s bold prediction
  • The biggest mistake made by PR Pros

If you prefer to download, visit media.libsyn.com/media/geoliv/kdpaine.wav. Part II will run this Saturday.

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by Geoff Livingston | Interviews, Podcasts |

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