There has been a lot of discussion over the past couple of weeks over what criteria makes someone an “expert” in social media. B.L. Ochman has a post that cites the importance of having a successful case study to prove social media knowledge and ROI.

Brains on Fire posts about tools to spread the word (based on a presentation from the WOMMA Summit). Tools for aiding through the process of participation, adoption to evangelism, and ownership are presented, with ideas such as customizing conversation tools, providing online and offline tools and finally bringing people together in person.

In discussing strategy, I came across this post on TheWebMarketCentral blog on developing a strategic marketing plan. Although it may be second nature to some, it’s always good to have a refresher checklist available to you.

thenewpr gives us six reasons to give Twitter a chance (as if we needed more convincing!). For those who have not already gotten the Twitter bug, these reasons may change your mind.

David Vinjamuri posts about Truemors.com (Craigslist meets Wikipedia) and the “stream of information” that comes from it. The idea of the site is for people to write anything they like, and then users can rate, and thus sort through the information. What rises to the top is the stuff the most people believe - or like. According to David, the central idea behind it is that citizens can report information directly on a joint forum. Does this mean that credible journalism (and blogging) is now going to be questioned with gossip, rummors, and false information? Or, will the forum develop into an additional outlet with a Wikipedia like effect - a question of entertainment value vs. accuracy?

Wal-Mart has launched a new blog and is again trying to get in touch with consumers, according to thenewmarketing blog (Jeremiah Owyang also has a post on the subject). It’s interesting to note that although Wal-Mart is (of course) receiving counsel for the blog, there seems to be no note of that anywhere on the blog. Is there enough trust in the Wal-Mart brand to overlook that simple disclaimer, or for the blog to succeed in general? We’ll see.

Chris Brogan comments on Robert Scoble’s recent post about the “un-sexiness” of enterprise software. However, Chris shows us how social media can be sexy and equips all of us with a voice, and an audience.